With the token transfer, all watch statistics are documented on the Ethereum Blockchain. Through a smart contract, brands hand on the TTV directly to the actual viewers of their sponsored message. The days when advertisers were falling victim to fraud or non-transparent KPI reporting are over! With TV-TWO’s custom Ethereum token called TTV, security and fairness regain power in the video entertainment space.
#Ttv token value full
The television industry is a sleeping giant and if TV-TWO manages to break through, the potential is enormous.Advertisers receive full transparency on their campaigns
Through our direct contact to the founders, we were able to acquire an extra bonus of 2.5% for our community. Currently, the ICO offers a bonus of 9%, which decrease every three days. The TV-TWO ICO has already collected funds worth USD $7.5M. Thus, a sound business model that tokenizes an existing, potent industry, leading to a steady token demand uncorrelated to the volatile crypto markets. If the absolute number of consumers using TV-TWO grows over time, the utility of each token increases. Since the number of TTV is fixed after the crowdsale, each issued token possesses the right to show sponsored messaged to a defined percentage of consumers that watch television through TV-TWO. It definitely is an opportunity worth exploring and given the lack of transparency, the industry it is tailor-made for blockchain technology. At the same time, television is still the leading marketing channel with ad spends of USD $180 billion annually.
#Ttv token value tv
When looking at the TV market, its digital potential is largely untapped by TV networks. The advisory board is comprised of industry experts like Markus Schneider, CFO of 20th Century Fox of Germany and crypto veterans like David Ben Kay, known from the Board of Directors of the Ethereum Foundation. Prior to launching TV-TWO, the founders led the mobile advertising start-up Minodes out of Berlin and sold the company in a 10M+ EUR exit to Telefónica. The German team shows an appealing combination of young entrepreneurial drive and industry experience. Through the built-in cryptography, the advertiser can decide to make the immutable watch statistics accessible to anyone, just partners or only themselves. The limited scalability of the Ethereum blockchain is overcome by implementing µRaiden state channels that minimize transaction costs, while allowing for transparent documentation of watch statistics. It brings fairness and transparency to the TV market. TV-TWO’s decentralized nature fundamentally differentiates the open platform of TV-TWO from the established walled gardens in advertising. This brings transparency to the ad spend of brands and takes out middlemen such as TV networks, Facebook and YouTube that are selling consumer access to the highest bidder. Instead of communicating with the servers of TV-TWO, the Smart TV application directly connects to a Smart Contract on the Ethereum blockchain, documenting KPIs in an immutable and auditable form in the distributed ledger. And after intense research and observation, we personally participated in their ICO and decided to present the project to you.īlockchain technology is used to make the watch time, number of views and user engagement transparent. Over the last months, TV-TWO has demonstrated significant progress in terms of community growth, hiring, product development, business partnerships and funding. The TTV is handed on from the advertiser directly to the consumer as a reward for their attention and data. Instead of communicating with the servers of TV-TWO, the Smart TV application directly connects to a Smart Contract on the Ethereum blockchain, documenting KPIs in an immutable and auditable form. The TTV token is the means of payment to purchase advertisement spots inside the TV-TWO video stream. TV-TWO builds a blockchain-based ecosystem for video entertainment on televisions. Machine learning and computer vision technology curate a personalized video stream, offering a lean-back atmosphere and a joyful opportunity for finding content you love. TV-TWO´s blockchain technology is used to make the watch time, number of views and user engagement transparent. We really enjoyed their energy and the persuading token use case and its economics. In January of this year, we had the chance to meet the founders of TV-TWO for the first time at the North American Bitcoin Conference in Miami.
Today, we would like to present an ICO that we have been following for a long time.
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